How we think about impact

Why we publish no figures yet

Impact claims about children are easy to make and hard to justify. A number on a website tells you nothing unless you know what was measured, who was asked, how many did not respond, and what would have happened anyway.

Directors assessing WOWflag™ deserve better than a confident-looking figure with no method behind it. So we would rather say plainly: not yet.

What we intend to look at

As sessions run, these are the things worth tracking, in roughly this order of usefulness:

• Participation and retention. How many children start, how many finish, and how many come back next term. This is the most honest signal available, because it reflects a decision families actually make.
• Attendance patterns. Whether children keep turning up, and where they stop.
• Partner feedback. Whether the sessions worked practically for the host site, and whether they run it again.
• Parent feedback. Collected properly, reported with response rates, and not cherry-picked.
• Instructor observations. Useful for improving sessions. Not a substitute for evidence of outcomes.

What we will not do

• Publish a statistic without saying how it was collected.
• Present testimonials as though they were representative.
• Claim a causal effect on a child's confidence, behavior, academic performance, or health.
• Publish anything that identifies an individual child.

For directors

If you are assessing WOWflag for a partnership and need information we have not published, ask us directly. We would rather tell you what we do and do not know than point you at a page of numbers.